Tan Yay - Brand Identity
Tan Yay is a spry tanning business working out of Trophy Wife salon in Richmond. I was approached by the client to create a fun, simple but upmarket brand that could easily be applied to multiple platforms on a budget.
The brand name Tan Yay is a fun play on the word ‘FriYAY’, a term which indicates excitement of the last day of the working week. This term is also associated with going out and having fun, providing the opportunity to doll yourself up and shed the layers of a boring working week. What is the best accompaniment to make you feel beautiful and glamorous when exposing some skin on a night out, a tan, YAY!
The gold colour represents the golden glow of a tan, but also instills those upmarket qualities of the brand. The peach represents a soft skin colour often associated more with skin care products. This association is a purposeful consideration of the client, as they claim the tanning solution and methods used do not dry out and damage your skin like others can.
Design elements include business cards, letterhead, brand colours and booking website.