La Cam Catering - Brand Identity
La Cam catering caters fast food for major events including the Melbourne Cup Carnival, AFL football season, F1GP and the summer music festival circuit in Victoria.
I was approached by La Cam Catering to redesign the existing brand identity. With a brief to keep the existing company name but create a clean, contemporary logotype that would be suitable for easy application across multiple platforms.
A simple black and white colour scheme was used in reference to the to the use of white crisp linen in catering, moving away from fast food connotations and more towards a classier association.
A simple black and white colour scheme was used in reference to the to the use of white crisp linen in catering, moving away from fast food connotations and more towards a classier association.
Work completed includes logo design, brand colours, packaging, stationary, vehicle and uniform branding.